<?xml version="1.0" ?><rss version="2.0"><channel><title>Communication in Business</title><link>http://www.catalystraining.com/4944160_33366.htm</link><description>Business communication is not about email and marketing paper.  It's about your ability to talk, speak and gain an audience's attention, hold it and leave them informed and ready to act.</description><pubDate>Wed, 23 Aug 2006 08:02:50 GMT</pubDate><lastBuildDate>Fri, 25 Jul 2008 15:34:36 GMT</lastBuildDate><generator>Levelfield</generator><item><title>Real presentations from real people</title><guid>http://www.catalystraining.com/4944160_33366.htm#252225003</guid><description>&lt;p&gt;Keep it real! Tell it like it is... What's the 411, lowdown, and skinny?&amp;nbsp; It is this, real people use their background, history, experiences interwoven in presentations and business communication to make and keep it real for their audience.&amp;nbsp; &lt;/p&gt;&lt;br&gt;&lt;p&gt;Keeping it real makes it interesting for the audience to hear and it helps them stay focused on you, the speaker.&amp;nbsp; If you have had&amp;nbsp;expereinces renting cars that were funny and your presentation is about service, use the stories to make a point.&amp;nbsp; Use the stories that have given you frustration, joy, laughter or pain to make examples, analogies, etc.&lt;/p&gt;&lt;br&gt;&lt;p&gt;I often use my children, their mother and family events in classes that I train on leadership, presentations and communication.&amp;nbsp; &lt;/p&gt;&lt;br&gt;&lt;p&gt;&lt;em&gt;For example, I have watched my daughter, a softball catcher get run over by girls twice her size when they steal home.&amp;nbsp; My daughter jumps up with her hair a mess, her gear in disarray, and occasionally a tear running down her cheek, all while yelling how many outs, where the runners are and where to throw the ball if hit.&amp;nbsp; Softball is her business and leading a team is her game.&amp;nbsp; She is a leader, and she has persistence, vision and passion for the game and team members.&amp;nbsp; That is a true leader and thus, the end of my point...&lt;/em&gt;&lt;/p&gt;&lt;br&gt;&lt;p&gt;Make it real by including those events in your life that occur with tears and laughter, look into your past for what has changed you and the way you think about things.&amp;nbsp; Use these topics to make your point known.&amp;nbsp; Adults love to hear stories and when a message, similar to parables, fables, etc, are derived all the better.&amp;nbsp; They will listen and remember.&amp;nbsp; That is the 411 of presenting and communicating in business.&lt;/p&gt;&lt;br&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;&lt;br&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;</description><pubDate>Wed, 23 Aug 2006 08:02:50 GMT</pubDate></item></channel></rss>

