Why Me? I am always asked to make a recommendation on books to read and how I go about gaining new knowledge of topics. Here is what I tell everyone...
Let me start by saying that I am a much faster at typing and talking than reading. I read very slowly and usually find myself day-dreaming in the middle of the paragraph unless it is a very exciting literary work. I do, however, enjoy reading more often as I get a little older. Someday I am sure that I will be able to read a book all the way through in a single sitting.
What To Read: How to choose the books / journals? Look to other professionals in your industry, the books they read, the magazines that they subscribe to and the trade journals that are popular and discuss the latest trends in your line of work.
How Do I Afford all the Literature: First look to discount subscriptions from groups, clubs, and organizations you belong too. Many of them receive national discounts as a member from online list, book clubs and sometimes subscription houses. Also look for online sales of the literature. I have purchased several books and magazine subscriptions from EBAY. A few others from Amazon and then some smaller auction houses but they all offer great rates and they save a lot of leg work.
How Do I Read All of this Material: Just read a few minutes a day. Many professionals and coaches around the world mention reading 20 minutes a day and soon you are moving through lots of material. I like to cut and paste online articles into several larger files and print 3-4 at a time without all the clutter, banners, and such that waste ink and paper. I can take them with me while waiting in line, at a traffic light, etc.
Books and More Books to Build a Library: One book I read " Monday Morning Customer Service" by Reed & Cottrell mentioned the ability to gain knowledge from all those that have gone before us. The character talks about gaining his insight from the many books in his library. He didn't have to have all the answers or be the expert. The "guys and gals" that wrote those books are the experts, I just use the information from them to satisfy my customer's requirements.
I read the chapters that specifically deal with my topic of interest first. Most often I gain good insight by doing this and then as my knowledge increase so does my interest and then the rest of the book becomes more of interest and so I complete reading it. Books that are often full of theory without ample examples and studies become boring and too school like. Read with an eye toward gaining knowledge of a new business. Look at the ideas as ways to increase your offerings to clients and better ways to Serve Others.
My last little tip: Go to a book store, you know one of those like Half Price Books and look to the Clearance Aisle. You will find hundreds of books on business. Find the ones with your topics and buy them all. Usually you can spend under 10 dollars and have 10-20 books. If you get lucky some one will have highlighted key points of interest for you. It's far easier to gain insight, knowledge and interest when you view many sources. We look to OJT (On the Job Training) to meet our career goals because reality lives on the front lines and not just with a single professor that taught us a skill. These many sources, books and journals give you different perspectives on reality that is easy to take or leave as needed.
Go Read Something... |